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SERVICES
Are you a run-down business owner longing to free up space in your Google calendar? Let me take care of your content and copy needs.
I'm a freelance writer that crafts copy that's engaging, personable and pulls at your customer's heartstrings. My speciality is website copy, blog posts, newsletters, course content, social media captions, or anything else with words.
My human-friendly approach means I will uncover all layers of your brand to identify what's working and the pain points and craft a final product that sounds like a friend chatting with your ideal audience.
1
Content Writing
Content writing tells a story. It could be a blog post about your exciting new range of organic products, social media posts to share a behind-the-scenes look into your business, or a testimonial about why customers can’t stop raving about you.
Example projects:
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Monthly blog posts
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Testimonials + case studies
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Course content
2
Social Media
Our attention span is short. Especially on Social Media. The key is to hook your audience within the first second with a scroll-stopping graphic or video and a catchy opening line before diving deeper into your offer.
Example projects:
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Monthly Social Media management
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Writing 3 months of Social Media captions
3
Copywriting
Copywriting is designed to sell. It could be to communicate a new product offer, encourage newsletter signup, or click on a particular product or service. I’ll get into your customer's head to craft copy that elicits trust and credibility.
Example projects:
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Website revamp
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Launching a new website
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Sales landing page
4
Newsletters and other
Your email list is the most important brand asset you have. It’s entirely yours, so utilise it to your advantage by nurturing relationships, offering new products, and building brand awareness and trust with your loyal followers.
Example projects:
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Monthly product update emails
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MailChimp templates
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Email Welcome Flows
Content Bundles
If you want to make the most of your content, I recommend investing in a content bundle that will streamline your content across different marketing channels.
All that’s left for you is to copy/paste the finished product into its spot.
SMALL
The starter kit
1 month of content to share across 2 of your key marketing channels.
MEDIUM
The business bundle
3 months of content to share across 3 of your key marketing channels.
LARGE
The set and forget
6 months of content to share across 3-4 of your key marketing channels.
All bundles include a complimentary discovery call, content strategy and monthly kickoff calls (for 3+ month content packs).
FAQ
Your most pressing and Frequently Asked Questions answered.
Are you familiar with sustainable fashion, eco-friendly and wellness principles and terminology?
My background is as a Sustainable Fashion Designer. I specifically work with consciously-minded brands aligning with my values to ensure I accurately convey your brand's values and messaging.
Have you written for various digital channels like websites, social media, blogs, and emails?
I understand that Different platforms require different approaches. I tailor content to each platform's requirements. Click to see examples of my work.
What's your strategy for integrating SEO into your content?
SEO is essential for visibility. I strike a balance between seamlessly incorporating relevant keywords (without keyword stuffing), while maintaining engaging content.
How do you ensure your writing resonates with our sustainable and environmentally conscious audience?
Before starting to write I do a deep dive into understanding your specific target demographic, plan and prepare to make sure the writing connects with your audience.
How do you handle feedback and revisions?
All my packages include a certain amount of revision rounds and Im always willing to make revisions to meet your standards. I also believe that collaboration is key and the better I understand your needs the less 'editing' there will be.
How do you capture and maintain our brand's unique voice and tone in your writing?
Your brand has a specific style – and I will adapt to it and maintain consistency across different platforms. Before writing I will ask you to fill in a branding questionaire and we will also discuss your customers in the discovery call.